Published Authors
Impact Of Social Media Usage On Academic Performance; Mediating Role Of Attitude Towards Learning - An Empirical Study Of Private University Students In Ghana
The study assessed the impact of social media on academic performance, the mediating role of attitude towards learning. The study was conducted on a total of 600 students selected from 6 private universities in Ghana out of which 421 responses were useable representing 70.16% response rate. Purposive and convenience sampling techniques were adopted in selecting respondents and 7 point likert
The Impact Of Brand Personality On Student Enrolment Intentions: The Mediating Role Of Brand Engagement – Evidence From Ghana
The study assessed the impact of brand personality on student enrolment intentions; the mediating role of brand engagement. The population of the study comprised of students from Christian Service University College in Ghana. 302 students were selected and the total valid questionnaire received for the study was 252 representing 83.44%. Purposive and convenience sampling techniques were adopted in selecting respondents
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